Penerapan Model Pembelajaran Kooperatif Tipe Window Shopping dalam Meningkatkan Hasil Belajar Bahasa Indonesia Materi Ciri Kebahasaan Teks Iklan pada Siswa Kelas VIIIC SMP Negeri 19 Kota Malang Tahun Pelajaran 2024/ 2025

Abstract

Abstract: Indonesian is a lesson taught in class VIII Junior High Schools (SMP). One of the materials taught is the linguistic characteristics of advertising texts. This gives students knowledge so that they have insight into the linguistic characteristics of advertising texts. However, the results of learning this material still appear to be very low. This is proven by several conditions as follows: (1) the results of learning Indonesian for linguistic characteristics of advertising texts are less than the Minimum Completeness Criteria (KKM); (2) motivation to learn Indonesian is relatively low. Based on the results of these observations, classroom action research was carried out by implementing a cooperative learning model with the window shopping type to improve Indonesian language learning outcomes for class VIIIC students at SMP Negeri 19 Malang City for the 2024/2025 academic year as many as 34 students.  Data sources are obtained from qualitative and quantitative data. Qualitative data is in the form of student observation sheets, namely non-cognitive diagnostic assessments, while quantitative data is in the form of learning scores regarding linguistic characteristics of advertising texts, namely formative assessments. After implementing the cooperative learning model with the window shopping type, there was an increase in Indonesian language learning outcomes regarding the linguistic characteristics of advertising texts which can be seen from: (1) the average score obtained in cycle I was 85, with students achieving 100% completion, and (2) ) the average gain in cycle II was 90, with students completing 100%. These data show an increase in student learning outcomes in cycles I and II by 5 points. So, it can be concluded that the application of the cooperative learning model with the window shopping type can improve Indonesian language learning outcomes with material on the linguistic characteristics of advertising texts.